VALUE ANALYSIS FOR STAY NIGHT’S

Are you still comparing value of the stay nights by proximity when Guests are influenced by reachability?

With eqolines, we help hospitality, travel and the tourism industry analyse stay night’s value in US, Europe and rest of the world*. Assessing competition and POI reachability using different modes of transport that Guests will have the choice of.
Find out more

Areas of Opportunties

Trading

  • Alternative competitor choices for Guests within walking, Uber effect (driving) and public transport reach
  • Assess pricing from key events (stadium, concerts etc) based on Guests reachability
  • Re-build clusters of competition and brands using actual travel time

Property

  • New location prospecting, reachability to key POI’s and area value analysis
  • Compare prospect hotel catchment areas and pricing with other competitors
  • Guests travel analysis to/from key point of interests

Marketing

  • Improve Search Engine Optimization and accommodation descriptions by understanding reachability
  • Local event-based promotion for targeted marketing to maximise occupancy and profits
  • Guests travel analysis to/from key point of interests

Accelerators

competitor pricing analysis

Who are my closest competitors by real travel time?
  • Re-build hotel clusters globally* of your own brand or competition to compare
  • Change the Journey Time from 5 to 30 mins to identify how many hotels are in or out of reach
  • Select the dates to find average price of the hotels and also control the percentage price difference threshold you wish to apply

Reachability analysis

Exactly how far are the nearest tourists or key locations ?
  • Select a prospect hotel site and immediately identify how many of the nearest POI's are within reach and those that are unreachable
  • This can be different modes of transport - Cycling, Car, HGV, Public Transport or Walking
  • Categorize the POI's using the Bar chart to focus the analysis

Value analysis

What are the nearest hotels to my chosen Point of Interest (concerts, stadium etc)?
  • Using the free form text box, type any POI globally* to generate the isochrone
  • Change the Journey Time from 5 to 30 mins to identify how many hotels are in or out of reach
  • Select the dates for information on the average price of the hotels and also control percentage price of the hotels and also control percentage price difference threshold you wish to apply

Alert to act & Collaborate

Could we be notified when we are not competitive or maximising value?
  • Using native functionality, define Average Daily Rate thresholds for an individual hotel or clusters vs competitors
  • Identify who or group of people should be alerted when threshold is breached
  • Start investigating from the point of analysis and collaborate with others