Value analysis for retail stores

Do you understand the true reachability of your stores in the UK by different modes of transport and different times?

With eqolines, we help retailers evaluate their true customer reach. Also, we provide analysis to help with store planning locations and to be able to ascertain insights on the competition reachability
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What Can You Do

Location planning

  • Ascertain true travel times for potential stores using different modes of transport (Car, HGV, Cycle, Walking, Public Transport) at peak and off peak times
  • Using accurate travel catchment area to ensure there is no cross over within existing stores coverage or proximity to competitors/POI
  • Amalgamate with other relevant data sets (eg House Price Index) to give a more detailed insight to decisions made

Click & Collect

  • Understand reachability for existing stores to prioritise sites
  • Out of the box accessible population for a catchment area
  • Integrate with other relevant data sets (eg household demographics etc) to give a more detailed insight to decisions made

Dark Site Analysis

  • Bring customer data to understand geographical reachability using different modes of travel for deliveries
  • Identify areas which are accessible to majority of customers and asses them for potential dark site
  • Enrich data with other datasets for decision making

Accelerators

Travel Catchment in relation to House prices

Are my stores located in areas of house price growth?
  • Map existing store locations and visually see their catchment strength shown by isochrones for different modes of transport
  • Overlay this against 5 years worth of housing data from Land Registry to ascertain areas of growth
  • Analyse this by Region to District and down to Ward level. Drive other KPI data (eg: Store Sales) in the same visualisation to help drive user interaction

New location opportunities

Retail stores are often looking for new locations but this is a lengthy drawn out process that could be done better?
  • Using the eqolines map built within the visualisation, type in a free form box on any potential new location and get instant results
  • This will give immediate isochrone information on the reachability dependent on the parameters you put in (eg Car, 15 mins)
  • Add new ones in ‘on the fly’ or delete existing ones to enable information in a quick and timely manner
  • Use external visualisations (eg: Scatter Plot) to drive the analysis